National Osteoporosis Foundation

The National Osteoporosis Foundation asked H&A to take over management of a certified 5K run/walk through the streets of Washington, DC, beginning a new course toward growth and development for NOF.

H&A recruited thousands of people- corporate sponsors, Members of Congress and the diplomatic corps, health-care professionals, and community leaders- to participate in outreach events and meetings leading up to the Race, raising awareness and funds for NOF. H&A managed all logistics for the Race and Health & Fitness Festival, securing necessary permits, contracting with equipment suppliers, and managing security and site set-up requirements. H&A raised significant corporate sponsorship funding for the Race and Health & Fitness Festival, and recruited exhibitors for the Festival that provided to Race participants and the general public valuable information about resources for a healthy life.

H&A also provided media relations services to NOF for the Race, securing media sponsors such as Prevention, NBC4, Soft Rock 97.1 WASH-FM, 99.5FM, Roll Call, Capital Style, Washington Families Magazine, and Next Generation Network. The Race and its nine-month campaign reached a broad cross-section of people who became newly educated about osteoporosis and measures they can take to avoid this disease in their lifetime.