National Race for the Cure®

Since assuming the organization and management of the National Race for the Cure® in 1994, H&A increased participation from 12,000 runners in 1994 to more than 65,000 participants in 1999, with more than $1.8 million in grants distributed, making it the largest 5K run/walk in the world. H&A devised and implemented strategies to raise more money, increase participation, involve Members of Congress, the Administration and the diplomatic community, enhance and increase media exposure, and integrate the Race into Washington's diverse community. H&A organized all aspects of the National Race for the Cure® and its auxiliary events, outreach and education efforts, and corporate sponsorship programs. H&A also conducted extensive media outreach for the National Race for the Cure®, which resulted in millions of dollars in unpaid visibility on NBC's "Today," CNN, ABC's "Turning Point," local and network television news, and local and national newspapers and magazines