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Paramount Pictures

H&A developed an event concept for Paramount Pictures' world premiere of "Clear and Present Danger" - starring Harrison Ford and based on the Tom Clancy novel - that served to promote its recent merger with Viacom, increase the corporation's visibility among Washington leaders, and provide an appropriate opportunity to highlight its commitment to the future of the film industry through a fund raising partnership with the American Film Institute.

The red-carpet celebration began with a dinner in the atrium and foyer of the Kennedy Center for the Performing Arts, followed by the screening itself, and concluding with a cast party and champagne reception. Guests included members of the Cabinet and other key administration officials, Members of Congress, the diplomatic community, Hollywood celebrities, studio executives, and select members of the media. A limited number of tickets were also made available to the public with all proceeds benefiting the American Film Institute.




 

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