Pope John Paul II Cultural Center Foundation

Hayes & Associates worked with the Pope John Paul II Cultural Center Foundation to introduce the Center, located in Washington, DC, as a new national institution for the world during its groundbreaking, topping off and cross-raising activities.

H&A provided special event and media support during the groundbreaking, providing all logistical support for a VIP reception held at The Apostolic Nunciature and the groundbreaking and luncheon under tents on the grounds of the Center. H&A greeted Trustees of the Center at their hotels and transported them to all functions. H&A secured all equipment, designed the menus, and produced the groundbreaking ceremony, including photo opportunities with Cardinals and Bishops, Trustees and Members of Congress and the Administration. H&A's media team secured coverage by The Washington Post, The Chicago Tribune, The Boston Herald, The Washington Times, Fox News, and many local, regional and national business, Catholic and architectural publications and broadcast outlets.

H&A provided public and media relations support to the Cultural Center Foundation after the groundbreaking, writing press releases to announce major milestones including construction milestones such as the installation of the roof of the building ("topping off") and the raising of the cross, as well as the hiring of key staff. H&A also worked with the Director of the Center to identify key audiences from which to attract visitors to the Center, produce copy for marketing materials and design an identity and public relations plan.