High Impact | High Profile | Special Events

The Hayes Group partners with government, corporate, and non-profit clients to deliver successful high- impact events and outreach programs. The firm has specialized in strategic event planning and execution, high-level political, military and corporate contracts and comprehensive communications plans tailored to each client’s needs. 

Whether you’re planning a Capitol Hill conference, a summit, gala, grand opening, or you’re trying to attract media attention and raise money for your cause, the Hayes Group is the partner you can count on to make it happen. 


Founded in 1989 as Hayes & Associates, the Hayes Group LLC has planned and executed countless successful events from large-scale galas and conferences, to nationwide public relations outreach and strategic fundraising campaigns.

Events and clients over the years have included the March of Dimes Gourmet Gala, Congressional Medal of Honor Foundation, University of Virginia’s Darden School of Business, National Memorial Day and A Capitol Fourth Concerts on the Mall, SWaMFest Conference (Small, Women, and Minority owned businesses), amfAR Capitol Hill Conference, the Light Art Grand Tour USA – 50 US Monuments in the Spotlight, and many, many more

Hayes Group LLC has coordinated events involving more than half of the U.S. Congress, as well as U.S. Presidents, Vice Presidents, First Ladies, Cabinet Officials, diplomats, corporate executives, celebrities, sports figures and media personalities.

The tradition of successful high-level events continues today, with a team of seasoned professionals bringing an array of talents to each project. Hayes’ specialties include expert VIP acquisition and management, knowledge of military and political protocol, innovative fundraising and committee support, and original Public Relations outreach programs.


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Jenny N. Tran, President and CEO of Hayes Group LLC, is involved with every project from beginning to end.  Jenny oversees Hayes Group teams for many large-scale events, including the National Memorial Day Concert and A Capitol Fourth Celebration on the West Lawn of the Capitol.  She works at every event, providing a hands-on style of management that delivers the best results for our clients.  Jenny has developed excellent corporate connections, and she has raised tens of thousands of dollars on behalf of her clients each year. 

Through her years as Chief Operating Officer and Managing Partner of Hayes & Associates, Jenny has learned the event business from the inside out.  Working hand -in-hand with the founder, Leslie Hayes, Jenny has developed an expert knowledge of Washington’s political and military communities, and the ability to create extraordinary high-level events. 

Jenny graduated with a Bachelor of Arts degree in Computer Science and Business Management and has over 15 years of Information Technology and Business Management experience.  She speaks both English and Vietnamese fluently. As a proud member of the Vietnamese community, Jenny mentors other Vietnamese small business owners both in the United States and abroad.